Q: Do you use search engine optimisation to deal with defamatory content, to push it further down the search engines so that less people view it?
A: No. We do not feel that this is an effective or cost effective solution for reputation management, given that using this technique, the material remains on the web and can be re-distributed by other website publishers. Instead we use the direct approach, we send expertly written and researched takedown requests, demanding that the material be removed.
Q: Do you provide template documents, which the client must fill in and send?
A: No, we take care of everything, including researching to find the right person or organisation to send the takedown request to, and we send it on your behalf.
Q: Do you take people to court on behalf of your clients?
A: No. We send the take down requests, and if the offending material is not removed, this may be grounds for a damages case – if this does happen, we can pass you to a panel of expert defamatory solicitors who can guide you in the right direction.
Q: Is this expensive?
A: Our service is extremely cost effective when compared to the cost of other reputation management services, and compared to the cost of asking a solicitor to research to find the ISP and to write the takedown request. See our pricing and packages page for more information.
Q: Do I need to be concerned about a possible counter claim?
A: No, as we are not taking legal action – we are requesting that the material be removed.
Q: Is this the same as a DCMA take down?
A: No, DCMA is the Digital Millennium Copyright Act, and that deals with copyright infringements.
Q: Why should the publisher or ISP remove the offending material?
A: Under UK defamation law, defamatory content must be removed when requested and request in the correct manner. If the content is not removed, then there is a potential damages case – and for this reason, most take down requests result in the removal of the content.
Q: What if the content of the material is true?
A: If the publisher can prove that the material published is true, then they have justification under UK defamatory law in publishing the content. Therefore, if the publisher is certain that they can prove the statement(s) is true, then there is less likelihood that the publisher will remove the content. However, as the ISP is also responsible for all content published on their servers, in many cases we send the letter directly to the ISP, and in these cases the ISP is usually less willing to leave the material published and risk litigation.